PREMIUM Sportswear designed in Italy

Versace 19.69 Abbigliamento Sportivo Srl was founded in 2001 by Alessandro Versace in Milan. With his extensive experience in design and fashion, Alessandro Versace has created a concept strongly influenced by Italian style and quality.

In 2021, a new journey began with a vision - not only to create a brand but to establish a LIFESTYLE and revive Alessandro Versace's mission.
19V69-Italia aims not just to inspire and shape but to be lived.

We seek to merge the allure of the modern world with traditional Italian style, creating something entirely new that resonates with the digital era. We provide a global perspective on international trends that are indispensable in the world of fashion. Thus, 19V69 Italia establishes an exceptional look, setting new standards with superior quality, perfect and modern fitting.

As a team, we live the vision of creating a new premium sportswear. The daily challenge of continuous improvement lies at the core of 19V69-Italia's mission. We are committed to crafting unique sportswear with exclusive design, high-quality fabrics, and standards. Our collections intend not only to provoke thought but also to inspire through our silhouette.

We are already proud of what we have created, and we promise you that our journey has only just begun.